News - Lyle Goodis and Associates

LGA worked closely with the client/owner of this new personal training and fitness studio in Toronto. "Lyle and his creative team did an excellent job of capturing the essence of what I want this new business and brand to be about, reflecting what this new studio means to our existing and new clients, and the market. The ongoing marketing support, creativity and ideas are much appreciated to help launch and grow my business"

Marci Figuer
President/Owner
Detox Club
Toronto, Ontario

June 2006

"Since the early 1990’s, I have utilized Lyle Goodis and Associates on a variety of marketing communications projects; from trade advertising and creative collateral development at Linde Union Carbide Canada, through strategic planning, creative marketing and internal communications programs at Praxair Canada, to strategic marketing development, new product launches and sales support programs here at ABICOR Binzel Canada Inc. Working with Lyle and his team has been a very positive and valuable experience, as their business-focused approach to understanding the client’s challenges, and delivery of effective, market-driven creative solutions is welcomed. They make my job easier with an on-time, on-budget approach. Lyle has continued to deliver strong, effective work and I look forward to continuing our marketing communications and product development relationship with him."

Greg Petteplace
President
Abicor Binzel Canada Inc.

March 1, 2003

"Lyle and his team provided valuable experience, business and marketing insight to meet Blue Mountain's needs for this important Web site re-build project. Their straight-forward, on-time, on-budget, "pure-business" project process was welcomed. From initial strategy through detailed planning, creative development, coding, production, final testing and delivery was easy for us to work with. Their contribution to our online marketing efforts, experience with the industry and technical capabilities exceeded our expectation throughout! LGA's team has been a solid contributor to the success of our 2002-03 Marketing program at Blue Mountain."

P. Pinchbeck
Director of Marketing
Blue Mountain Resorts Inc.

March 1, 2003

"Recently, on the heels of a complex, custom marketing and sales database solution they developed for us, we examined a new strategic marketing initiative developed by Lyle Goodis and Associates that would impact our sales development process enormously for multiple areas of this condominium project. LGA developed and presented a thorough analysis of this global opportunity and, along with their understanding of our business and current market conditions, have created a very strong, exciting marketing business solution. LGA has a wide variety of marketing communications skill sets, great attention to detail and execution, and fresh, creative thinking. They are a valuable strategic marketing and business partner for CityPlace."

M. Cohen
V.P. Marketing & Sales CityPlace
(Concord Adex Developments, one of North America's leading master planners and condominium developers)

Fall 1997

"Lyle Goodis and Associates was an extremely important component in Grandview Inn’s emergence as a luxury resort property over a period of nine years. Lyle and his team played a very significant role in the resort’s development as they delivered business-focused strategies, created memorable campaigns, and helped the resort grow its business on many fronts. LGA was efficient, creative and quick to meet the needs of the company through its rapidly changing expansion. Lyle’s assistance and leadership in many areas of planning, marketing, research, business development, creative development and project management were vital to the ambitious goals set by the principals of the company. Of equal importance to us was Lyle’s character and attitude; he was a pleasure to work with and a man of integrity. We always felt that we’d chosen the right marketing company with which to partner and we would positively and warmly recommend LGA to other growth-minded companies."

Dale M. Peacock
General Manager
Grandview Inn & Resort
Muskoka, Ontario

Fall 1988

"While Media & Research Director at The Nathan Fraser Agency 1984-1986, Lyle provided valuable insights to our target audience, and how to cost-effectively reach them. The very creative, world class launch campaign that the agency developed came at an important time for Inniskillin Wines, as we had just won two major prestigious European awards, and awareness, perceptions and brand development here in Canada was low. As an integral part of the NFA team, Lyle's media strategy, negotiations and plan execution were terrific, and his hard work and contribution to help build IW to the leading quality winery in Canada in the late 1980's was valuable and much appreciated."

Donald Ziraldo
President
Inniskillin Wines